The Centennial Steering Committee is proud to announce that LMU has been invited to enter a float in 2012 Tournament of Roses Parade. The university’s participation in the parade will serve as one of the cornerstone events of our yearlong Centennial Celebration and draw both national and international attention to LMU. The Rose Parade has a total audience of approximately 40 million in the U.S. and is televised in 217 international territories. Over the years, many entities have celebrated major anniversaries with floats in the Rose Parade. It will not be the first time the university has participated in the event—the Loyola University Band marched in the 1938 Rose Parade.
One of the great Rose Parade traditions is the community’s involvement in the fabrication of the floats. In keeping with this tradition, LMU students, faculty, staff, and alumni will be invited to be a part of this historic event by helping to decorate our float.
Funding for the float will come from private donations, and no university funds will be used for the fees or costs associated with building LMU’s float entry. Rather, alumni and friends of the university are being asked to fund the project through a variety of sponsorship opportunities.